Let’s talk about LinkedIn (and authenticity) for a second.
For the record, I do appreciate its existence. If it weren’t for LN, I’m pretty sure landing my last two international event jobs would’ve been much harder.
Another thing I appreciate is seeing who works where — and the photo attached to it. Gentle stalking is fun. 
This is also where my fluff-free understanding of the platform ends.
Hop. Skip. Welcome to the World of Happy Influencers
Yesterday, a random comment helped me realize something: LinkedIn is an infinite world of happy influencers.
Everyone does something amazing daily — and somehow still has seven hours free to write a novel about it, thanking and tagging every single person involved, including the taxi driver who drove them to work.
Everyone’s glowing, growing, and “grateful for the journey.”
In the world of LinkedIn, nothing goes wrong. People celebrate your every step.
One of my four lifetime posts proves it. A random fella I’ve never heard of comments:
“Write more posts like this.”
He was just trying to reach a new audience.
Wrong post, my friend — no audience here.
The Simplicity Problem
I’m a simple person. I do value a concept time.
If I want to say turn left, I don’t see the need to Google the person who invented the word left and then create a colorful visual to represent my thought.
Call me crazy, but I’m all for no-fluff communication. Big words you need AI to help you find won’t get things done — nor will they help spread your message.
The best books I’ve ever read are What’s Your Dream and Think Again.
Why? The language.
When it comes to understanding, me and a six-year-old are on the same level. If he doesn’t get it, neither will I. (And these books, we both get.
)
Clarity is simple.
Honest people use it.
You’ll hear a politician waste 30 minutes in the air saying nothing. There’s a reason for that.
And then there are simple answers:
Yes.
No.
I didn’t.
I was wrong.
Let me check.
Truth comes out easily and doesn’t need fluff around it.
Truth is confidence — in yourself, in your words.
That’s what I call real-talk leadership.
Cut through the noise. You might be wrong, but at least you speak what you believe.
Diplomacy, Marketing, and Other Adventures in Fluff
Why do you think diplomats exist?
Because “Go to hell” sounds a little edgy.
I have a social media test: the fewer likes the edgy post gets, the more I know it landed.
My favorite part?
A 1,500-word post from a marketing professional about reducing text because “no one reads.”
It’s the perfect metaphor for how event people and marketing people often miss each other completely.
Once, a CMO prepared a RASCI matrix to explain to me how I should run events. That moment, I understood what a stroke feels like.
What the hell is a RASCI matrix, and how can someone even have time to try to understand it?
With all due respect to my marketing friends — from an event mindset point of view, executing an event is very similar to performing an urgent operation. (That’s why burnout in events in not uncommon.)
If the nurse scrolls through a chronicle of random letters to tell the surgeon who he should discuss his next step with, the organs will manage to donate themselves in the meantime.
So yes, I’d rather cut the corporate noise than sit in another meeting titled “synergy alignment optimization.”
The Peaceful Solution
I do understand there are minds different from mine. A LOT of them.
Therefore, I’m offering a peaceful solution:
The “Skip the Fluff” button ▫️ — for event minds and anyone who prefers straight talk over shiny words. For people wired for action, not adjectives. The ones who’d rather do than decorate sentences (If you ever wondered why hiring an event manager is a genius move, check out What Event Managers Actually Do) .
Be honest. Did you EVER finish reading any LinkedIn post?
Nothing further, your honor.
At Vyctorias, we’ve built a solid resistance to fluff — and a talent for turning buzzwords into unforgettable real-world experiences.
Got a project in mind? Let’s talk and make it actually happen!
